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Luke Zaller Luke Zaller

Why It’s Time to Rethink NPS — And What to Ask Instead

Many companies still rely on Net Promoter Score (NPS) to gauge customer satisfaction — but in today’s support-driven landscape, NPS can blur the line between product issues and service quality. This article explores a smarter alternative: a two-question CSAT survey that separates the customer’s experience with support from their broader sentiment about your product. Learn how this simple shift can lead to more accurate data, fairer agent evaluations, and better customer insights.

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